Employment

Web Designer

Dec 2006 – Present             STV (Scottish Television)                                    Glasgow

• Design websites, mobile apps, page layouts, mastheads and other creative for the STV family of brands.
• Design functionality that will improve the user experience, click-through rates and subsequently, session times and page views.
• Adhere to project briefs and work with key stakeholders to ensure project timelines and objectives are met.
• Provide wireframes and help generate creative ideas.
• Create email campaigns.
• Work closely with the content, development, sales and marketing teams.
• Track all e-marketing activities and AB test components.
• Create flash banner advertisements to promote STV products and external clients.
• Research usability, technical and functional analysis of websites to maintain a competitive advantage.
• Keep up to date with current trends and develop skills with online tutorials and industry articles.

Web Designer

May 2006 – Dec 2006       Wyndham Worldwide (Canvas Holidays)                      Dunfermline

• Design & deliver promotional email campaigns, microsites, online ads and partner content activity.
• Ensure that the content of the website is up-to-date and accurate.
• Liaise with online agencies and external suppliers.
• Optimize meta-data and alt tags to ensure the websites achieve efficient and cost effective results.
• Track all e-marketing activities and analyze the results.

Web Content Manager

Apr 2004 – May 2006       Hilton e-Business Services                              Glasgow

• Design creative visual for hotel specific and regional promotional campaigns.
• Create banner advertisements for external sites to drive traffic towards Hilton.com.
• Responsible for maintaining the hotel content on Hilton.com via the content management system.
• Amend e-marketing promotions if generating low statistics, and recreate with the aim to increase activity within the site and achieve revenue targets.
• Liaise with Hilton marketing offices around the world.

Internet Helpdesk Co-coordinator

Feb 2002 – March 2004       Hilton e-Business Services                           Glasgow

• Provide technical support, problem solve and research queries for web users who use Hilton.com.
• Communicate effectively with internal & external customers worldwide.

E-mail Communications Co-ordinator

Jan 2000– Feb 2002       Hilton Reservations Worldwide                         Glasgow

• Create national email campaigns for corporate and leisure clients.
• Update the departments with hotel information and promotions.
• Reply to client e-mails regarding promotions, hotel queries and reservations.
• Produce monthly reports and compare against previous year.